Where is Generation X? Where can I find other X-er’s like me? If you’re looking for business contacts, Generation X can be found all over LinkedIn building our businesses and networking with others like ourselves. There are one or two groups dedicated to us, but that’s not where we spend most of our time. If you’re looking for social networking, then Facebook is our favorite place. Pages like this one: Generation X – We’re Still Here; or here: Middle Child – A Place For Generation X are great places to start. If you prefer blogs, you can poke around this one. When you’re done, you can find a plethora of great information here: Are You There, God? It’s Me, Generation X
What is Generation X doing now? We’re sitting poised to take over the world – if the Millennials don’t beat us to it. By and large, we’re wealthy, in charge and mostly satisfied that things turned out better than they looked like they would. We’re a little concerned about the current state of the workplace, since HR departments are flocking like geese to the shiny, new Millennials and totally ignoring us. But, hey! Like all things new…this enthusiasm will pass. At some point, they’ll see Gen-X as the bridge building, information sharing, recycling, world saving badasses we are.
Why isn’t anyone marketing to Generation X? I think it’s because companies are looking too far into the future and neglecting to realize what they could have a piece of now. It’s only natural to assess the long-term strength of a business. After all, if companies neglect to predict future trends, they could miss an important turn and find themselves out of a job – and nobody wants that. However, they’re missing out on 65,000,000+ top earning customers. So…yeah, the question is valid.
Ok, for the record: Whose kids are the Millennials? This is a tough one. In my opinion, there are 2 separate sets of Millennials. The older Millennials, born in the early 1980’s, are most likely the children of the younger Baby Boomers. They’re generally incredibly successful and self-sufficient. They get along great with everyone and they’re an excellent value-add to the world. The younger Millennials, born in the mid to late 1990’s, are most likely the children of Generation X. Frankly, I think we need to give this second set a different name because they are TOTALLY unlike the first set. They’re great kids, don’t get me wrong; my own is part of this group and I love him, but we might have overcompensated with these guys. In trying to shield them from everything we were exposed to, we failed to let them toughen up. Now they’ve sprung forth from college thinking the world is their oyster and they were born with the rights to all of it. We’re witnessing their collective reality check now.
This page will update as new questions are posed. Feel free to submit a question, comment or rebuttal!